Whitelist, What is It?

A Whitelist is a list of people that you will accept email from. Email marketers encourage email recipients to whitelist them so that their emails will not be considered spam. To whitelist, a marketer, add the marketer as an email contact.

Zift123 users sometimes report having difficulty receiving Zift123 platform emails, especially test emails. Test emails are sent from a non-whitelisted server. Consider asking your network administrator to whitelist emails from Zift.

Here is how to whitelist Zift.

  • Ask your network administrator to whitelist these sending domains: is for test mailings and is for production campaigns.
  • Alternatively, your network administrator can add the following TXT record to your DNS: clientdomain TXT "v=spf1 ~all"

Learn more about Best Practices for Contact Lists.


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