Collateral content is provided by suppliers to partners. It provides you with the means to build, mix, and promote business engagement and conversation. Collateral is meant to support and facilitate the promotion of company, product, or service. It comes in many forms: audio, whitepapers, eBooks, case studies, microsites videos, images, banners, datasheets, PDFs, and more. This content informs, entertains, enlightens, and teaches the people who consume it.