Collateral Programs

This feature is not available in all solutions.  For more information, contact your supplier point of contact.




Collateral content provides you with the means to build, mix, and promote business engagement and conversation. It comes in many forms: audio, text, video, images, and more. This content allows you to target the interests of your audience with the most relevant content in many formats. Delivering the right content in the right format at the right time to your customers.

What's the Value of Collateral?

  • Reduce the time and costs of collateral efforts for channel partners.
  • Provide relevant content channel partners can use to enhance their presence.
  • Build and foster new customer relationships.

You can access this content via Collateral > Programs. In the view, you can do the following:

  • Review supplier content that is usually organized by themes, groups, and folders.
  • Download collateral programs that can be executed or used in the context of a campaign.
  • Collateral programs can be added to a campaign. If a program is part of a campaign, you may be required to activate the associated campaign in order to download the program.
  • Zift123 will report collateral program download data to suppliers. 


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