Staying in touch with your customers is an important part of any marketing plan. The contact database is made up of individual people or businesses that wish to receive marketing materials from the Zift123 user. Each contact record includes specific contact information such as name, address, city, state, and phone number. With Zift123, you can target specific segments of your existing contacts to create contact lists. Once your list is built, you can deliver content using campaign activities such as email and print media. Created lists are available for reuse and may be used as the basis for new lists.