Is there a basic set of validation rules that Zift uses to determine the format of an email?

Yes, HTML standards. 

The easiest way to be sure the validation rules are met is to use the templates provided in your Zift123 account. 

If you choose to engage with the Create Your Own email, Zift relies on partners to stay within the HTML standards. If you are unfamiliar with these standards, we suggest using the pre-built templates.

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